Copywrong to Copywriter

Tait Ischia (illus. Jacob Zinman-Jeanes)

‘Some of the best copywriting advice I’ve read. A great resource and a good read, too.’

Penny Modra, The Good Copy

‘A fantastic way to up your copywriting game and grow more confident in your ability to use the right words.’

Michael Bascetta, small business owner at Worksmith

A practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers.

If you feel like you’ve got the wrong tone of voice, don’t understand the ins-and-outs of grammar, or just don’t feel confident writing about yourself without sounding like an idiot, read this book.

Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should really be reserved for weekend breakfast.

‘Some of the best copywriting advice I’ve read. A great resource and a good read, too.’

Penny Modra, The Good Copy

Details

Format:Paperback

Size: 190mm × 128mm

Extent:96pp

ISBN (13):9780994531704

RRP:$25.00

Pub date:1 Aug 2016

High-res cover:Download Image

AWARDS

CATEGORIES / tags

Writing skills BUSINESS & ECONOMICS / Business Writing Advertising Writing & editing guides Creative writing & creative writing guides LANGUAGE ARTS & DISCIPLINES / Writing / Composition BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Marketing / General

AUTHOR

Tait Ischia

Tait Ischia is a copywriter, content strategist, and content experience designer from Melbourne, Australia. When he started out, he wrote radio, print, and TV ads. Now he plans, writes, and manages large website projects for big organisations with complex needs. He’s worked for gigantic multinationals, small businesses, arts organisations, ad agencies, start-ups, and the government. He's also aware that most biographies tell you little about a person; this one is no exception.

ILLUSTRATOR

Jacob Zinman-Jeanes

Jacob Zinman-Jeanes is an interaction and graphic designer, illustrator and musician currently living in Melbourne, Australia.

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We publish books that matter — narrative and literary nonfiction on important topics, and the best of local, international, and translated fiction.

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