Copywriting is a beast that many of us wrangle, whether ‘writing copy’ is in our job descriptions or not. Luckily for us, copywriter Tait Ischia has written a compact guide to get you started (and it is punchily illustrated by Jacob Zinman-Jeanes). If you don’t feel confident in your copywriting, or even if you do but you want tto improve your skills — this book is for you.
In Copywrong to Copywriter, Tait shares actionable and succinctly explained tips on how to improve your copy, like:
How do you squeeze all of the information into concise text? What’s the difference between strategy and voice? How do you make web readers do something?
Pick up your own copy of Copywrong to Copywriter to find out, available online and in bookshops now.