Copywriting tips from Tait Ischia

Copywriting is a beast that many of us wrangle, whether ‘writing copy’ is in our job descriptions or not. Luckily for us, copywriter Tait Ischia has written a compact guide to get you started (and it is punchily illustrated by Jacob Zinman-Jeanes). If you don’t feel confident in your copywriting, or even if you do but you want tto improve your skills — this book is for you.

In Copywrong to Copywriter, Tait shares actionable and succinctly explained tips on how to improve your copy, like:

  1. If you want readers to take you seriously, be honest and clear — and get to the point. 
  2. Great copy = strong strategy + interesting voice.
  3. When writing for the web, keep decisions to a minimum. If you give the reader too many choices on one page, they’re bound to make none.

How do you squeeze all of the information into concise text? What’s the difference between strategy and voice? How do you make web readers do something?

Pick up your own copy of Copywrong to Copywriter to find out, available online and in bookshops now.

Copywrong to Copywriter

A practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers.

If you feel like you’ve got the wrong tone of voice, don’t understand the ins-and-outs of grammar, or just don’t feel confident writing about yourself without sounding like an idiot, read this book.

Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should…

Read more

Related content


Tait Ischia

Tait Ischia is a copywriter, content strategist, and content experience…

Quick view

Copywrong to Copywriter

Tait Ischia

Cover view