In this full-throttle playbook for 2020, Rick Wilson, longtime Republican strategist and #1 New York Times bestselling author of Everything Trump Touches Dies, warns Democrats not to make the mistakes that could re-elect the worst president in history.
A thirty-year veteran of national political campaigns and one of the most famous ad makers in politics, Rick Wilson brings his experience, insight, knowledge, and signature humour to the 2020 race, just in time to save the Democrats from their worst instincts. He hammers Trump’s destructive and dangerous first term, outlining the mistakes both the Republicans and Hillary Clinton made running against Trump in 2016. He shows exactly how the campaign for Trump will operate, and how Trump will use his social media power against the Democrats.
Hope is not lost — if Democrats listen and learn from Wilson. Drawing on his time as a political guru, and infused with his cutting, witty commentary, Running Against the Devil shows Democrats how to deploy what they’ve learned in the past two years, what the president’s weak spots are, what the rules of the 2020 election reality show will be, and where and how to reach the all-important swing voters. Democrats must use every trick in the political playbook in the 2020 election, and Wilson knows where the bodies are buried.
A sharply funny and brutally honest assessment of Trump’s abysmal, destructive record and of the pitfalls for Democrats that lie ahead, Running Against the Devil lays out a no-nonsense, no-holds-barred roadmap to saving America
‘‘Florida Man Chooses Country Over Party!’ It appears that the Democratic Party’s 2020 election briefing book has been written by a lifelong Republican strategist, and you're looking at it.’
Brian Williams, MSNBC
‘No one understands the nature of Trumpism better than Rick Wilson. He also knows how the Democrats can blow this election. This may be a hard book for some of them to read, but it is a message they absolutely need to hear if they want to beat Donald Trump. In this passionate, witty, insightful, and often hilarious book, Wilson brings tough love and sharp elbows to his urgent warning about the difficulty of defeating a man with no bottom, no shame, and no limits.’
Charles Sykes, author of How the Right Lost Its Mind
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‘Wilson brilliantly explains how Democrats could lose to Trump’s ‘racist and blisteringly stupid’ campaign message yet again unless they change course now. Drawing upon Wilson's insights, Americans can take back their government and send the reality-TV host back to Mar-a-Lago once and for all.’
Joe Scarborough, MSNBC
‘Readers who enjoyed [Rick] Wilson’s first book, Everything Trump Touches Dies, will be pleased to know that he is in hilarious form. [The] manuscript is packed with the same punchy, straight-to-the-jugular humour that has made him a sought-after television guest and columnist in the Trump era … It’s a step-by-step guidebook to defeating Donald Trump, written by ‘a Republican who knows how and why the Democrats often lose big elections they should win.’ And Wilson explains it all. Chapter by chapter, he debunks the myths, wishes, and pipe dreams which have led previous Democratic presidential nominees down the garden path to the runner-up's position … Any Democrat looking to beat Donald Trump — or really, any Democrat looking to beat any Republican — or anyone who enjoys reading and learning more about how politics really works would do well to crack the spine of Wilson's sophomore effort.’
The Independent
‘Running Against the Devil is pugnacious and profane … blunt and funny … relentlessly irreverent and breathtakingly brutal.’
The Guardian
‘A caustically funny, outraged, and deadly serious analysis … Political consultant Wilson … intensifies his strident excoriation of Trump with a hard-hitting assessment of Democrats' chances of winning the next presidential election — a victory that is crucial for saving the country.’ STARRED REVIEW
Kirkus Reviews
‘Democrats … would do well to consider the book's fundamental warning that winning in 2020 will require 'put[ting] electoral realities ahead of progressive fantasies.’
Publishers Weekly
Praise for Everything Trump Touches Dies:
‘Veteran GOP political strategist Wilson … offers a scathing, profane, unflinching, and laugh-out-loud funny rebuke of Donald Trump and his presidency.’
Publishers Weekly
Praise for Everything Trump Touches Dies:
‘Hear the sizzle? That's the sound of Wilson, Republican strategist and now Never-Trumper, burning the president, his family, cabinet, and GOP stalwarts.’
Booklist
Praise for Everything Trump Touches Dies:
‘Scalpel in hand, a conservative strategist dissects Trumpism, the Washington, D.C., swamp, and the new GOP. The autopsy report isn't pretty … Wilson's insider take is hilarious, smartly written, and usually spot-on. Somebody had to do it.’
Kirkus Reviews