The pressing issues of today clamour for solutions. Yet, to a surprising degree, past and present efforts to effect social change have been based on little more than hunches. Changeology dispels many of the myths that prevent social-change projects from succeeding, and replaces them with the best of what we know from social and motivational psychology, and with lessons from projects that have worked.
This book offers proven ways of influencing the behaviour of human beings for the better. It deals with change projects both large and small, and in almost any area of activity, but with an emphasis on key topics such as climate change, poverty, obesity, AIDS, and tobacco and drug use. It is aimed at a worldwide audience of people who are acting to make change in their corporations, cities, and neighbourhoods, as well as in their own lives.
Changeology simplifies a vast body of theory and practice into six principles: buzz, hope, enabling environments, sticky solutions, ‘can do’, and ‘the right inviter’. These are explained with compelling real-life case studies and a look at the hard evidence. The book is written in an easy, accessible style, laced with many anecdotes and stories, which readers will find encouraging as well as compelling.
'This book deals with bringing about change for the good. It’s a cornucopia of positive ideas and exciting approaches to achieve real, sustained change, illustrated with fascinating examples from around the world. If you can put into practice the important lessons that Les Robinson shares here, it just may help you effect the transformational change you seek in the world.'
Alan Moore, author of No Straight Lines: making sense of our non-linear world and founder of innovation company SMLXL Ltd
Your behavioural-change toolkit won't be complete until you've read Changeology.
Lindsay Tanner
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Changeology inspires us all to do more and to do it better.
Geoff Gallop
