Small Publisher of the Year 2011, 2010, 2008, 2006 

‘A fascinating examination of the changes taking place in Australia … it shines an important light on a key part of the social landscape.’

Derek Parker, The Australian

Reviews

‘This analysis of 21st century consumerism (the trends have been around a long time but this is the first time they’ve been identified in this way) has profound implications for a number of industries … On that basis alone, NEO Power must definitely be worth a read.’

Ricky Onsman, www.onsman.com

NEO Power demonstrates the extent to which so much of our decision-making is dominated by the techniques, principles and vocabulary of consumerism and marketing. This is much more than a debate about whether NEOs are particularly fond of cabernet sauvignon. It is also about how citizens, NEO or Traditional, engage in the political process, or seek spiritual enlightenment, or construct a set of personal values; and about how individuals justify the imperfections in their world views.’

Patrick Allington, Weekend Australian

‘For the first time the amazing world of the NEO has been opened up. Honeywill & Byth understand better than anyone else how the consumer revolution is changing Australia. ’

Robert Gottliebsen, The Australian
» All reviews for this title

Other Current Affairs/Economics:

The Unfair Trade

The Unfair Trade: how our broken global financial system destroys the middle class

Michael Casey

ISBN: 9781922070173
RRP: $35.00
Pub date: July 2012
Category: Business
The Wizard of Lies

The Wizard of Lies: Bernie Madoff and the death of trust

Diana B. Henriques

ISBN: 9781921844485
RRP: $35.00
Pub date: September 2011
Category: Current Affairs/Economics
Plenitude

Plenitude: the new economics of true wealth

Juliet Schor

ISBN: 9781921640506
RRP: $35.00
Pub date: June 2010
Category: Environment and Conservation
The End of Wall Street

The End of Wall Street

Roger Lowenstein

ISBN: 9781921640414
RRP: $35.00
Pub date: May 2010
Category: Current Affairs/Economics

Other Business/Management:

Changeology

Changeology: how to enable groups, communities, and societies to do things they’ve never done before

Les Robinson

ISBN: 9781922070265
RRP: $27.95
Pub date: March 2013
Category: Sociology
Futurevision

Futurevision: scenarios for the world in 2040

Richard Watson and Oliver Freeman

ISBN: 9781922070098
RRP: $29.95
Pub date: November 2012
Category: Business/Management