Changeology

how to enable groups, communities, and societies to do things they’ve never done before
Les Robinson

'This book deals with bringing about change for the good. It’s a cornucopia of positive ideas and exciting approaches to achieve real, sustained change, illustrated with fascinating examples from around the world. If you can put into practice the important lessons that Les Robinson shares here, it just may help you effect the transformational change you seek in the world.'

Alan Moore, author of No Straight Lines: making sense of our non-linear world and founder of innovation company SMLXL Ltd

Your behavioural-change toolkit won't be complete until you've read Changeology.

Lindsay Tanner

View all reviews

'A beguilingly simple framework for effective social change, illustrated with loads of helpful and inspiring examples — thought-provoking at every turn. I finished the book buzzing with new ideas to try out in my own work.'

Nigel Topping, Chief Innovation Officer, Carbon Disclosure Project

The pressing issues of today clamour for solutions. Yet, to a surprising degree, past and present efforts to effect social change have been based on little more than hunches. Changeology dispels many of the myths that prevent social-change projects from succeeding, and replaces them with the best of what we know from social and motivational psychology, and with lessons from projects that have worked.

This book offers proven ways of influencing the behaviour of human beings for the better. It deals with change projects both large and small, and in almost any area of activity, but with an emphasis on key topics such as climate change, poverty, obesity, AIDS, and tobacco and drug use. It is aimed at a worldwide audience of people who are acting to make change in their corporations, cities, and neighbourhoods, as well as in their own lives.

Changeology simplifies a vast body of theory and practice into six principles: buzz, hope, enabling environments, sticky solutions, ‘can do’, and ‘the right inviter’. These are explained with compelling real-life case studies and a look at the hard evidence. The book is written in an easy, accessible style, laced with many anecdotes and stories, which readers will find encouraging as well as compelling.

Alan Moore, author of No Straight Lines: making sense of our non-linear world and founder of innovation company SMLXL Ltd

Your behavioural-change toolkit won't be complete until you've read Changeology.

Lindsay Tanner

View all reviews

BUY EBOOK

Details

Format:Paperback

Size: 210mm × 135mm

Extent:272pp

ISBN (13):9781922070265

RRP:$35.00

Pub date:4 Mar 2013

Rights Held: ANZ

High-res cover:Download Image

AWARDS

CATEGORIES / tags

AUTHOR

Les Robinson

Les Robinson was a social-marketing director who noticed that advertising didn’t seem to change people’s behaviour and decided to find out why. Working for a Sydney-based social-marketing company, he lent communication finesse to citizen campaigns against sand mining, freeways, landfills, and Sydney’s only waste incinerator (now closed), which sparked his interest in social change. He is now Australia’s most experienced and knowledgeable change facilitator — a consultant to government agencies and councils who trains, facilitates, and advises practitioners on how to create behavioural change in areas such as health, sustainability, road safety, and emergency management. He runs his own business, Enabling Change. Les lives on the south coast of Sydney with his wife and young son.

HOME

Books

Authors

Blog

Events

About Us

Contact Us

Books

Authors

Blog

Events

About Us

Contact Us

We publish books that matter — narrative and literary nonfiction on important topics, and the best of local, international, and translated fiction.

NO ITEMS

LOG IN

Changeology

how to enable groups, communities, and societies to do things they’ve never done before
Les Robinson

Related content

AUTHOR

Ego and Soul

Multi-time winner of the Australian Small Publisher of the Year Award

Changeology

how to enable groups, communities, and societies to do things they’ve never done before Les Robinson

Related content

AUTHOR

how to enable groups, communities, and societies to do things they’ve never done before
Les Robinson